SOUTH YORKSHIRE SPORTS BRAND EXPERIENCES HUGE GROWTH FROM EXPORT

Published 1 November 2022 at 2:07pm

SBD Apparel, the global market leader in supports and performance clothing for strength sports, based in South Yorkshire, has experienced exponential growth from international trading and now supplies product to 46 countries around the world.



The company, which currently operates from five units, including four in Thurcroft, last year secured a £1.5m Business Investment Fund grant from South Yorkshire Mayoral Combined Authority towards a brand new 100,000 sq ft premises on the Advanced Manufacturing Park in Catcliffe. SBD Apparel is investing over £10m itself into the modern production facility.

The new facility, which will open in 2023, is expected to create 270 new jobs within three years and will enable the company to bring its five existing buildings together to operate from one single site, whilst quadrupling its floor space and increasing current output capacity by up to eight times.



The company has experienced 44 per cent sales growth in the last financial year and strong sales growth is expected to continue in 2023. In the last three years, the company has increased its number of international retailers by 33% and now sells in markets including Australia, Japan, Taiwan, Singapore, Hong Kong, Germany, Spain, Italy, Norway and Iceland. Each retailer is given exclusivity to sell SBD products in their territory, receiving support with branding, website, enquiries and customer services to ensure the retailer shares in the brand’s success.

William Islip, Commercial Director at SBD Apparel, explains: “We have experienced strong international demand for our products, 86% of our total sales are exported related and we currently have strong interest from additional retailers worldwide.”

He adds: “We are looking forward to moving into our brand new headquarters next year. We want to attract the best talent so, as well as a modern factory environment, the building will have its own gym and leisure facilities and a creative centre for staff. We will be recruiting heavily next year and are working closely with local colleges and universities as well as launching our learning and development programmes.”

SBD Apparel has grown its international markets through the brand’s reputation for quality, which has seen the products used by elite athletes globally, including ‘The Mountain’ from Games of Thrones, Hafþór Júlíus Björnsson, and reigning World’s Strongest Man, Scotland’s Tom Stoltman.

SBD Apparel currently sponsors the World’s Strongest Man competition, broadcasted on Channel Five each year, and has done for the past six years, raising the profile of its brand across the globe. The company also attends fitness and strength sport exhibitions across the world. SBD Apparel has benefited from support through the South Yorkshire Growth Hub with identifying export opportunities and most suitable international markets.

To raise its profile even further and reinforce its position as a UK manufacturer and South Yorkshire company, SBD Apparel will be hosting its first international powerlifting event at Sheffield City Hall on Saturday 25th March 2023. This will be attended by over 2,000 spectators and the world’s strongest athletes will be competing. SBD will feature on high profile branding throughout the city during this time.

But SBD won’t rest on its laurels, as William says: “We’re always looking for what can we do better. How can we improve the customer experience? How can we improve the design of our products?”

For more details about SBD Apparel visit the website www.sbdapparel.com

For support and guidance on international trade or growth through South Yorkshire Growth Hub visit www.scrgrowthhub.co.uk.

About SBD Apparel
The company originally started out in Peckham, London, nine years ago, but relocated to Rotherham in 2017 to take advantage of more manufacturing space. The company sells its world renowned products online and through national events such as the British Powerlifting Championships and Giants Live Strongman events. SBD Apparel is also the title sponsor of the World’s Strongest Man, which has increased awareness of the business across Europe and the USA. The company also sponsors the International Powerlifting Federation, 12 National Powerlifting teams, the British Weightlifting Team and the British Powerlifting Teams.