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Published 20 September 2022 at 10:00am

South Yorkshire will soon become even more prominent on the world stage thanks to the release of a series of video showreels from South Yorkshire Mayoral Combined Authority (SYMCA) which capture the essence of why this region is such a great place.


Produced by professional production company Salt Street, based in Sheffield, these three minute films will be used to showcase what South Yorkshire has to offer to investors and businesses in the USA, India and other countries across the globe.

Martin Swales, Interim Chief Executive of SYMCA, said: “We have a lot to be proud of in South Yorkshire and by producing these films, it gives us the opportunity to reach out to new businesses and investors internationally to showcase just what we have on offer.  South Yorkshire is going places and the time is right for us to really start shouting about it.”

The showreels bring to life so many aspects of South Yorkshire life, including everything from the region’s industrial heritage in steel and manufacturing to the fabulous surrounding countryside, plus the art, culture and leisure activities available here.  It looks at how South Yorkshire has innovated and used its knowledge to move into high value manufacturing sectors, as well as showing how the region is a great place to learn, work, achieve, relax and have fun.  

The words to the showreel were written and narrated by Sheffield poet and novelist Helen Mort who has brought to life the opportunities, traditions and strengths of South Yorkshire, combined with the excitement of living and working in the region.

Helen Mort said: “I was delighted to be asked to produce and narrate a poem as I’m from Sheffield myself, I felt I could give it local flavour and personality and provide a true representation of this region and what makes it so great.”

Take a look at the new showreels on our YouTube channel.


Last Updated: 21/09/2022

Published In: Business and Growth, Investors, Featured