THE FUTURE OF WORK: WHY BUSINESSES SHOULD INVEST IN THE NEXT GENERATION

Whether you run a small business or a large organisation, getting involved in careers education today can help develop the talent, creativity, and resilience of tomorrow’s workforce.

Technology, automation, and globalisation are transforming industries. Roles that were unheard of just a few years ago are now common, while traditional career paths are shifting. In this environment, businesses need to plan ahead by helping to prepare the workforce of the future.

Why Support Young People?

1. Strengthening talent pipelines
 
 Engaging with students and early-career professionals allows businesses to develop future talent before they enter the job market. This approach helps to close skills gaps and ensures a steady stream of capable people who are ready to contribute.

2. Encouraging innovation
 
 Young people bring new perspectives, digital confidence, and a readiness to question established ways of working. Their ideas can drive innovation and help businesses adapt to changes in technology and consumer behaviour.

3. Building trust and loyalty
 
 Companies that offer mentoring, apprenticeships, or outreach opportunities create positive relationships with the next generation. These efforts improve reputation and help turn young people into future advocates for the business.

4. Supporting inclusive workplaces
 
 Backing diverse young talent helps businesses build fairer, more representative workplaces. It ensures opportunities are accessible to all and that organisations reflect the communities they serve.

How Businesses Can Help

• Partner with learning institutions to offer career talks, workshops, and meaningful workplace experiences.
• Support apprenticeships and internships that provide hands-on learning.
• Mentor young people through formal programmes or informal networks.
• Invest in digital skills training to prepare them for technology-focused roles.
• Involve young people in decision-making and innovation to ensure their voices are heard.

A Shared Responsibility

The future of work is not only a challenge for educators or policymakers. Businesses also have the resources, knowledge, and platforms to make a real difference. By investing in young people now, organisations are helping to create a workforce that can support their long-term success.

Want to prepare your business for the future? Start by supporting young people. Connect with your local Careers Hub, become a Cornerstone Employer, or give an hour of your time. The next generation is ready, let’s give them the opportunities they need to succeed.